← GO BACK IN TIME

1970
The Client Who Wept

TV ads in Europe began to embrace emotional storytelling over product focus.

Jed’s yoghurt commercial was so moving the client cried during the screening. Turns out they were allergic to violins. Jed took full credit. He hates yoghurt.

Mmm... did that actually happen?

Tell us about something that did:-)

Or add more detail about 1970 — what happened exactly?