← GO BACK IN TIME

1973
The Gold Paint Problem

European commercials embraced high-concept visuals and abstract storytelling.

Jed sprayed an entire château gold for a luxury watch ad. Unfortunately, it was a historical monument. He was fined, applauded, and shortlisted for an award — all in the same week.

Mmm... did that actually happen?

Tell us about something that did:-)

Or add more detail about 1973 — what happened exactly?