1979
The Wrong Country

Pan-European brands struggled with localised messaging and translation.

Jed sent the wrong ad to the wrong market. A Spanish ad for trousers aired in Finland. It featured no trousers. A Finnish MP complained. Sales briefly spiked. Jed claimed it was 'strategic ambiguity.'

Mmm... did that actually happen?

Tell us about something that did:-)

Say "happy birthday" to Jed:-)

Or add more detail about 1979 — what happened exactly?

Please leave us your email address

Send your message